With millions of insurance agencies scattered across the United States, there is so much competition that only the most exceptional agencies manage to stand out. As more businesses and consumers rely on the internet as their primary tool for finding and researching insurance agencies, there is arguably no better time for your insurance company to have a remarkable website than now.
According to a study conducted in 2012, 85% of the average consumers used the internet to find and research local businesses. This figure has gone up ever since and will likely not stop rising anytime soon. With over half of these potential clients not visiting any websites beyond the first page of search engine results, the performance of your website significantly determines your success as a business.
Your website is often the first point of interaction with potential customers; hence, it pays to have a professional, aesthetic, fully functional and easy-to-use website to minimize the chances of losing potential clients. At CalTech Web, we take pride in creating modern, high-quality websites for many businesses, including insurance agencies.
Perhaps your company has never had its own website, or maybe it had a website but, for a myriad of reasons, did not perform as you expected. Regardless, our talented team of experts can help you build the website your business deserves and consequently establish your presence on the web.
Over the years, we have worked with many insurance agents like you to develop both business and personal websites. Therefore, you can count on our vast experience and knowledge to create your own affordable insurance agent website.
Each passing minute that your insurance agency is not online is a minute lost in potential business. Here are some of the benefits your business stands to gain by having a well-designed website.
By far, the greatest reason for your insurance company to have a website is accessibility by potential clients. After all, your company will not have any clients to do business with if they cannot reach you in the first place. Similar to how you are not always free to answer all of your clients’ questions, your potential clients do not always have the time to contact you.
By creating a professional website with essential information about your business and an informative FAQ (Frequently Asked Questions) section, you can make life easier for both you and any potential clients. Also, including contact information enables website visitors to ask you any urgent questions, to which you can respond at the most convenient time.
While your company may already have a loyal customer base, you may find it challenging to gain the trust of prospective customers without an online presence. People who view your physical ads and fail to find your business online are likely to pick your competitors instead. This not only misses you out on new customers but also wastes the money spent on physical ads. Creating an affordable insurance agent website will make your ad spend more efficient and enhance your chances of gaining new customers.
Positive reviews are a powerful source of social proof, not to mention effective word-of-mouth advertising. Having a reviews section where satisfied clients can share their feedback will help create a positive impression of your company among new website visitors.
At CalTech, we provide the following web design services for insurance agencies:
Regardless of the service you deem best for your company, you will go through the following process:
Most people looking for affordable insurance agent websites are not exactly searching for impressive looks; however, looks can help your website to some extent. Having an aesthetically pleasing website starts off your website visitors with a pleasant surprise and could get them hooked to your brand.
If you were to ask your clientele why they remain loyal, you would get different answers. Perhaps they enjoy your personality, reliability or even find your pricing competitive. Regardless of the reason, insurance as a field favors the companies that can make their clients feel well taken care of, not to mention confident in their abilities.
At CalTech Web, we aim to bring out your most prominent features through web design. Our designers are experienced in creating powerful sites across various areas of expertise, including:
Once you begin working with us, we will partner you with a project manager/account executive and a web designer. They will work round-the-clock until your dream website comes into fruition, accurately represents your agency and its values and is visible to everyone you intend to see it.
The astounding qualities of your agency that make it stand out from the competition are crucial. Let us help you show everyone why your business is unique.
Through our years of experience, we have understood the subtleties of designing successful insurance agency websites. Here are the best practices we will follow to ensure your website does not disappoint.
A growing number of internet users are performing most of their online activities on smartphones and tablets. This includes everything from finding and researching insurance companies to purchasing new plans from the comfort of their phones.
That said, if your company’s website is not optimized for smaller screens, you could miss out on a massive chunk of new customers. Your website visitors are more likely to opt for a competitor’s website if they frequently have to zoom in or scroll to view content.
We can significantly enhance the mobile-friendliness of your website’s design through a concept called responsive design. Responsive design entails organizing various design elements of your website, such that it automatically scales to fit the screen sizes of different devices.
Through responsive design, your website visitors will have very similar visual experiences regardless of their devices. Such inclusivity can help minimize your site’s bounce rate while boosting other vital metrics, e.g., average session duration and conversion rate.
Nowadays, most customers associate company websites with the quality of service they can provide. If your website’s design looks outdated, some visitors may conclude that your policies are also outdated.
While integrating responsive design can make your website act and look better, it will not necessarily boost every website metric. A site that is not attractive and appealing to its visitors still faces the risk of losing out to competitors’ websites with more visual appeal.
We focus on developing websites with clean, modern layouts that will likely intrigue a broad range of visitors. This often involves using neutral colors such as white and gray, huge, eye-catching banners or photos instead of stock images or small thumbnails and drop-down menus.
While you may offer a rich variety of policies and plans, it can be quite frustrating for your website visitors to navigate endlessly in the hope of stumbling upon what they need. However, this does not imply presenting links to all the options you offer from the main navigation menu.
Instead, we prefer condensing important links into sub-menus or linking them from designated landing pages with obvious titles, e.g., policies or home insurance plans. If there are specific pages you wish to link, but they are not as important as other pages, we often prefer putting them in the footer rather than the top menu. After all, most website visitors typically expect pages like social media links, the site disclaimer and privacy policy at the bottom of the site.
Insurance agency websites are virtually incomplete without quick access to crucial information such as contact information, proof of insurance and policy documents. Potential clients with a question about a quote are likely to feel frustrated and leave if they cannot quickly access your contact information. Likewise, current clients may become infuriated if they cannot access their policy information easily.
Our designers have vast experience in accommodating the information needs of various website visitors. We aim to provide quick access to important information by integrating it within your site’s design.
We understand that most insurance agency customers demand quick access to online quotes. In fact, providing a quote calculator on your website prevents potential clients from switching to your competitors for quick estimates.
This is why we include quote calculators in our website designs. Our calculators include prefilled forms that allow users to enter the necessary details without wading through unnecessary questions.
CTA fuses eye-catching graphics and copy to encourage people to take specific actions such as providing information like their name, phone number and email before accessing important information. By including CTA buttons at strategic points on your site, we can help you:
After launching your website, most people will find it in either of these two ways:
While reviews are incredible for SEO, they can be a bit opinionated and difficult to control. Search engine results, on the other hand, give you more control over the information internet users view about your company. Using tools such as backlinks, citations, social media and landing pages, our team of experts can optimize your site’s SEO to ensure potential clients find you through search engine results.
Citations are your website’s digital signature and a vital component in achieving a healthy search engine ranking. It includes anywhere your site’s name, address, or phone number appears online. We can create good citations for your company or claim and clean them if they are available online.
Link building forms the bulk of all SEO efforts. After all, where would viral posts be without the internet users sharing links to the posts? Generally, the more your site garners qualified backlinks, the more search engines recognize it as an authority.
Writing killer content is an essential part of creating high converting landing pages, especially when targeting specific audiences. While this may seem overwhelming, our content team is experienced at researching different topics and creating amazing landing pages.
Besides developing websites, we love helping our clients with their SEO work. By partnering with us, you get to enjoy a competent team handling your SEO work behind-the-scenes while you focus on satisfying your clients to the fullest.
As one insurance agency among millions of agencies across North America, you deserve a modern, aesthetic and fully functional website that sets you apart. By working with CalTech Web, you get to tap into a talented pool of web designers and SEO experts with years of experience helping insurance agencies like yours establish a web presence.
Whether you need to breathe new life into your current website or begin from scratch, our team can lay a solid foundation and launch your site to greatness. Contact us today to discover the amazing deals we have in store for you.
CalTech Web is a full-service web design, hosting, and maintenance service. We provide a crucial service for small businesses and individuals who want a professionally run website but need a partner to help them get their site off the ground.
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