Majority of the people who interact with your website do so from mobile devices. Current advancements in technology have made it easier to own a smartphone and opened up internet access to more people.
To make your website be more user friendly, consider using up to date design methods that optimize the website for use on small screens, such as the ones on mobile phones. The flexible design patterns allow users accessing your website from the small screen to have a seamless experience.
Websites that are optimized for mobile devices allow the users to take actions faster. For instance, an e-commerce website that enables buyers to shop, add items to cart, and pay right from the mobile site gets more clients as compared to an ecommerce site that uses the mobile platform only for advertisement and directs buyers to their desktop version of their website when they want to pay for items