“A question many business owners have when doing business online is “How do I make my business successful on the competitive online space?” Our simple answer to this is … Web design branding.” – CalTech Web
Website branding is the customization of a personal or business website in a way that makes the identity of the person or business articulated well. Visitors to the website know exactly what the business does at the first glance. In other words, a well-branded website communicates easily to the audience by capturing their attention and setting their expectations.
Just like in the dynamic world of business, every website owner has his or her own strategies that they use to make the site stand out. However, every website should have some fundamental aspects in order to identify as a brand.
“A well-branded website communicates easily to the audience by capturing their attention and setting their expectations.” – CalTech Web
A picture can speak a thousand words. Infusing photos and video content on your website helps you to communicate better to your audience. Your audience is more inclined to remember something they saw rather than something they read. Photos and videos are also a great way to break the monotony of communicating to the audience using plain text.
Any photos you use on the website should be relevant with what you want to communicate. You can choose to take professional photos of your business premises, products, or colleagues or choose to source photos from online resources like shutter stock or deposit images.
Dr. Duffy CBD is a great example of an affordable CBD website that uses images to convey the feeling of their product they want the customer to experience.
One of the key goals of web design branding is to make the website stand out from the competition. To do that, your website should be unique.
Uniqueness can be achieved in a number of ways. First, ensure that the logo is displayed conspicuously on every page. The top left corner works well for many websites. Dynamic web design technologies also allow you to have the logo placed at the center of the page when it loads, and then move the logo to the top left corner when the user scrolls down on the page.
Another way to make your company branding efforts easy and ensure the brand stands out is to ensure that your logo is always present on any visual content you have on the website. Any photos or videos should have the logo displayed in the form of a watermark. When users download and share the content on other platforms, your business identity will always be known to the people who see it
“One of the key goals of web design branding is to make the website stand out from the competition.” – CalTech Web
Social media platforms have the advantage of allowing you to communicate to millions of people all over the world from the comfort of your phone. The beauty of using social media for your business is that good content gets shared widely across the many platforms. This is basically free advertising for your business.
Online businesses, therefore, should invest in building a significant presence on the popular social media sites like Twitter, Facebook, and Instagram.
Observe caution when creating content for social media because just as good content gets shared widely, so does negative content. Moreover, only jump on relevant topics that pertain to your business. Don’t overdo marketing on social media by jumping on any topic that goes viral because it creates the impression that you are trying too hard.
“The beauty of using social media for your business is that good content gets shared widely across the many platforms. This is basically free advertising for your business.” – CalTech Web
There is no shortage of information you can share on your website. Hosting a webinar allows you to create traffic to your website and gives you the chance to make your business familiar to the people who are interested in the information you share on the webinar.
To attract your target audience, you need to select a topic that many people are interested in. You then need to be creative about how you will sneak in information about the business while at the same time contributing new information relevant to the topic.
Webinars should be short to ensure they remain informative to the end. According to clickmeeting, a good webinar should not be more than one hour long. Conducting live sessions for the webinar is also a good idea since it communicates to the audience that you are knowledgeable on the topic. Allowing a short question and answer session towards the end of a live webinar also helps you to connect with the audience.
“How you treat your customers says a lot about the business. Happy clients will be thrilled to refer their friends to your business if they receive quality services.” – CalTech Web