If you are a business owner wanting an online presence or an entrepreneur wanting to develop a line of passive income, you will likely need a content management system (CMS), such as WordPress, to power your site. In terms of functionality, from security to publishing, such systems help you oversee every possible aspect of your website, giving you more control over your brand and your ability to successfully serve and satisfy your customers.
Moreover, in terms of branding your business, they offer you the flexibility to personalize your company’s online appearance, ensuring you are able to connect with pre-existing customers or differentiate yourself from competitors as you attempt to attract new customers. When it comes to e-commerce, such systems are used by some of the busiest sites and most famous businesses, helping to process secure payments from customers located in homes across the globe.
Finally, such a comprehensive system might sound overwhelming or complicated, but it is not. These systems are so popular and effective because they make running your site almost magically easy. In most cases, all you have to do is log in and publish new content with a click of a few menu options.
“As with any website, creating a page is the primary way to deliver information to people seeking said information.” – CalTech Web
In terms as serving as an economically viable way to build your website, a CMS also can be coupled with a variety of free community plugins that can add functionality, security, and monetization to your online brand. Such modularity allows you to build just about any website imaginable. For instance, you can mix and match plugins to create a magazine or a news journal. However, video-based sites can be designed just as easily, or you can develop a top-tier retail site complete with products, promotions, and options for overnight delivery.
Equally important, your website can scale as your user base increases. Because not all visitors to your website will purchase something, you need your website to scale. A website that scales can successfully meet the needs of thousands or millions of people. With the ability to scale, your site then has a much better chance at meeting the needs of the much smaller group of people who represent your actual paying customers. The types of plugins that help you achieve scale include the following.
– security plugins to protect against spam and hackers
– advertising plugins for monetization
– administrative plugins
– plugins that help manage community registration
“Equally important, your website can scale as your user base increases.” – CalTech Web
“Content managers are proficient at displaying images in ways that grab attention.” – CalTech Web