“Meanwhile, sites with good information, or information the search engine deems as high quality and relevant to the visitor’s inquiry, will be returned at the top of the results page, further increasing the chance for visitors to find you.” – CalTech Web
Blogging creates many opportunities for your business, including:
Enables You to Stay in Touch With Customers and Potential Customers
It provides a great way to stay in touch with potential customers and keep them in the know concerning your products or service. Enabling the comments section will also allow you to see what your customers have to say, as well as respond to them, which helps build and strengthen your relationship with customers and potential customers.
It Allows You To Show a More Personal Side to Your Business
It’s also a great way to show a more in-depth look into your business and who you are, such as your vision and organizational standards, which helps display the personality and character of your company and thus also helps strengthen your relationship with customers.
It Adds More Pages to Your Site For Search Engines to Index
Blogging also adds pages to your site as well as another opportunity to incorporate links, which helps improve your search engine ranking, while also providing your visitors with more relevant information.
It Helps Build Trust and Influence
Publishing expert, useful information on your blog also helps customers see your competency, which helps establish you as a leader in your field, helping to build trust and influence with potential customers. This in turn also helps inspire more page views, as well as sales.
It Creates the Opportunity to Go Viral
Blog posts also creates the opportunity for others to share your blog link via their social media platform, email, and more, which helps create rapid growth.
It Helps Increase Your Search Engine Ranking
Lastly, search engines favor frequently updated content. Hence, blogging also provides a good way to add fresh, new content to your site often.
Essentially, every time you post, it creates another avenue for your site, which helps increase your search engine rankings, as well as the opportunity for customers to see more of your pages.
Using target market research and web analytics, we can also regularly update your site with intriguing posts geared specifically towards your audience
“Search engines smile on both types of links because they use links to help them discover information on websites.” – CalTech Web