The Challenge
Fuentes Concrete does excellent work — commercial slabs, decorative concrete, driveways, patios, foundations — but had no web presence to show for it. Homeowners and property managers searching online for concrete contractors in the Central Valley found competitor sites with photos, reviews, and contact forms. Fuentes Concrete was invisible in that search.
Word of mouth was sustaining the business, but project flow was inconsistent and entirely dependent on referrals from a finite network of past clients. There was no way to attract new homeowners who didn't already know someone who'd used Fuentes Concrete, and no way to pursue larger commercial work that typically requires a vetted online presence before a bid is even considered.
They needed a professional site quickly, without a long agency onboarding process, a lengthy discovery phase, or a price tag that made the investment hard to justify against the potential return.
The Solution
We built a clean, professional contractor site in six days with a project photo gallery, clear service breakdown, service area information, and a free estimate request form that routes leads directly to the team by text and email.
The photo gallery was organized by project type — driveways, patios, foundations, commercial slabs, and decorative concrete — so that a visitor looking for driveway work immediately sees driveway examples, not an undifferentiated grid of concrete photos. This specificity builds confidence faster than a generic portfolio.
Local SEO was configured for their primary service areas in the Central Valley, with structured data markup to help Fuentes Concrete surface in searches like 'concrete contractor Fresno' or 'concrete driveway Madera.' A persistent click-to-call button on mobile ensures that visitors who are ready to talk can reach them in one tap, regardless of what page they're on.
How We Built It
From first call to live site, here is how Fuentes Concrete, Inc.’s project came together.
Discovery
Service area mapping, project type taxonomy, and photo asset collection from Fuentes Concrete's existing project photography.
Design & Build
Contractor site built with gallery organized by project type, estimate request form, and service area pages optimized for local search.
Review & Refine
Fuentes Concrete reviews gallery organization, service descriptions, estimate form routing, and mobile click-to-call placement.
Launch
Site launched with Google Business Profile updated, Maps integration live, and structured data configured for Central Valley service areas.
The Numbers Speak for Themselves
What We Built
Every feature below is included at $99/month, no add-ons, no surprises.
- Project photo gallery
- Free estimate request form
- Service area information
- Services breakdown page
- Local SEO optimization
- Google Reviews integration
- Mobile click-to-call button
- About the company page
Why Contractor Websites Win or Lose on the Gallery
When a homeowner needs a concrete contractor, they're making a judgment call about craftsmanship based on limited information. They can't see the work in person. They're reading reviews and looking at photos, and the photos carry more weight than most contractors realize. A gallery that organizes projects by type — driveways separate from patios separate from commercial work — tells a visitor that this contractor has done exactly the kind of project they need, multiple times. An unorganized grid of mixed photos, no matter how good the work, creates doubt instead of confidence. For Fuentes Concrete, organizing the gallery around project types rather than chronology was the single design decision that most directly drove estimate request volume after launch.
“$99/month is reasonable to get rid of a headache for me. Huge THANK YOU to CalTech Web for producing such a great website for us!”
